Stage 1

Business Plan

A one-page plan you'll actually use, not a 40-page document that sits in a drawer.

If you need a full SBA-style plan for financing, that's a different, more detailed document — we can point you to a template and a paid review if you want a second set of eyes before you submit it to a lender.

Lean plan vs. bank-style plan

Most businesses don't need a 40-page plan. You need one page that forces you to answer: what you sell, who buys it, how you price it, what it costs to run, and when you break even.

The exception: if you're applying for SBA financing or a bank loan, most lenders want a fuller plan with financial projections, personal financial statements, and sometimes 2-3 years of projected statements. That's a heavier document — flag it now if financing is part of your plan, so you don't have to redo this work later.

Need financing? A full lending packet (loan application prep, personal financial statement template, projections workbook) is worth building properly rather than rushing — ask about the commercial lending packet.

Revenue model and pricing

Write down exactly how money comes in: one-time sales, subscriptions, hourly billing, retainers, commission. Then your pricing, and — importantly — why that price (cost-plus, competitor-based, value-based).

Startup costs and break-even

Use the worksheet below to list every one-time cost to get open (equipment, licenses, initial inventory, website, deposits) and every recurring monthly cost (rent, software, insurance, your own draw if you need one). The break-even calculator then tells you how much revenue you need before this is a real business instead of an expensive hobby.

Startup costs & break-even

One-time startup costs

Total: $0

Recurring monthly costs

Total: $0/month

Your variable cost per unit is at or above your price — this can never break even until that changes.